Rheocast Rebrands to Fall River Die Cast

Germantown, WI – Rheocast Company, a manufacturer of aluminum and brass high pressure die castings, has rebranded to Fall River Die Cast effective January 1, 2025. “We’ve changed the company’s name for several strategic reasons,” says Charlie Wright, Jr., VP of Operations, Board Chair, and third-generation member of the ownership family. “Our new name better reflects the company’s membership in our holding company The Fall River Group, Inc., as a division along with its sister company, Fall River Foundry.”

According to Wright, the two casting divisions are a growing, financially strong, independent family-owned sand foundry, die caster, and machining company that will continue to lead the non-ferrous sand and die casting industries.

John Cleary, a die casting industry expert with more than 40 years of experience, joined the team as Operations Manager over two years ago. “John has been instrumental in spearheading our operational transformation to a modern, competitive, state-of-the-art die caster,” says Wright.

Cleary and Wright are executing an aggressive five-year growth and investment strategy that they say is going according to plan. Fall River Die Cast secured two new significant customers in 2024, and the team is working to onboard the business now by building new tooling and completing samples for customer approval. The new business is expected to be online by March 2025 and represents a significant 50% growth in revenue.

As part of this strategy, the company has invested heavily in the operation by automating die casting cells with advanced robotics and by installing an efficient, centralized aluminum melting system. “It’s incredibly rewarding to see what we’ve been able to accomplish in such a short amount of time,” says Cleary.

Wright and Cleary now have plans to invest in a new 1,200 ton Yizumi-HPM Leap die casting cell to further enhance the company’s growing capabilities. The machine will use artificial intelligence to perfect casting shot profiles, allowing Fall River Die Cast to make higher quality castings at more competitive prices.

Cleary says, “We are working hard to transform this company into a major player in the American die casting industry and are assembling the best team in the business right now to help execute our vision.”

The company hopes the name change demonstrates this new direction within the marketplace. Wright adds, “It’s a very exciting time for us. We’ve been producing die castings since 1977, and together as a team we are building the foundation for the next 50 years of growth.”